How does the questionnaire help decide and determine target audience?

By doing two questionnaires - the general one and the specific horror one, this has shown us more about what people like and helped us determine our target audience.
The general one told us what people like, and some detail one what they want to get out of a trailer.
From this we then did one specified to the horror genre, to find out what they want from a horror trailer, what they find scary.
From these we knew what we wanted to do.
We collected our target audience from the first questionnaire (the generally one) however I already had one in mind before we started. The questionnaire confirmed this. The reason why I had one in mind, is because, where our genre is horror, you can't aim it at young children as, the film would scare them. Our target audience has to be mature enough to 'handle' a horror film, and be to know it is just a film and not real life.
Also our target audience is going to be a mass market. By doing this it means, if we did release it as an actual film - it would create the most income and gross profit. At the end of the day that is the reason why films are made.

Progression Plan.

What needs to be done?	By when?	How to achieve, how long will it take?
Research and Planning	16th December	Keep posting and adding too it – research different theorists ect.
All draft images and filming	23rd December	Couple of full on intense days, travelling about, and trying out different things.
Actually images and filming	6th January	Couple of full on intense days, travelling about, and trying out different things – acting upon the drafts and making them better.
Editing finished	13th January	Couple of full on intense days, editing the clips and adding them together – still updating the blog.
Ancillary task magazine	20th January	Do the research and then draft and hopefully create actual one.
Ancillary task Film poster	27th January	Do the research and then draft and hopefully create actual one.
Evaluation	13th February	Write and finish evaluation.
Any improvements	Deadline	Leaving myself time to do improvements to get the best mark possible- use all time possible up until the final deadline.

Results of Questionnaire 2

Which films would you consider scary?

• 100 feet
• The Strangers
• Pulse
• Unborn
• The Orphanage
• Scream
• Dream House
• Insidious
• Triangle
• Red State

What would improve the film, with a bigger budget?

• Better sound effects
• Better effects
• Better quality
• Better camera work
• Better acting
• Better writers

What locations are best for horror films?

• Everyday places
• Public Toilets
• Walking along roads

What Props/ Costumes/ Characters make a horror film?

• Darkness
• Young Children
• Demons
• Aliens
• Masked people
• People in fancy dress - not knowing who they are.
• Knives
• Good make up - effect