What is the audience Profile....

The audience profile for our target audience is a mass group of people in the in any group of the social British grading scale. When it comes to the SBGS, for a film it doesn't matter. As long as they can either pay for the cinema fair - £2.50 - £5.50 roughly, or buy the DVD, then it doesn't matter on the income of the person. If it looks a good film - via the trailer, then they will want to go watch it. Hence why the trailer, and teaser have to be amazing - this is the way to entice the audience to pay and want to go watch it.