What have you learnt from your audience feedback?

What have you learnt from your audience feedback?

Right at the beginning we did a questionnaire to find out what people liked in different trailers. This was just a general questionnaire based on every genre and type they had seen. This helped us decide our genre.
After doing that we made a more specific questionnaire so we can get feedback relating to what we wanted to do. From doing this, the audience feedback we got before we made our trailer or anything such as that, we got a feel for what our target audience wanted, what they enjoyed, what they didn't and what they wanted from a horror trailer, inspired us and gave us ideas to what we could create. By having this information it made it easier for us to create what our target audience wanted.
Once we started creating our trailer we showed our teachers just to get their feedback and how we could improve it. This gave us a couple of ideas on how to improve, and make it what the audience wanted.
Then we showed of our friends ( as they are the same as our target audience.) It was mainly all positive but they gave a couple of ideas such as the transactions which join the clips together.
Once we had finished our trailer we showed our target audience and their feedback I have posted, in a different post. It was mainly all positive and gave us a boost that we had made a good trailer, that was effective.
It seemed to be people of the age 16-20 that mainly enjoyed our trailer. This was a positive sign because this was the people that we were aiming to target our trailer at. It shows I have managed to reach my targeted audience.

Audience theory -
The theories that helped us decide what our target audience should be like and who they are:
British social grading scale -
We classified our target audience via the British Social Grading Scale. It helped to show which groups made the most money.

By targeting teenagers and young adults. This was the group which statistically has most disposable income. Most have jobs, paying low wages but still making them make money. At this age they have little rent to pay (if any) and they can spend their money on what they want to, instead of saving it up.  Because of this, this means that they can spend their money on either going to the cinema or buying the DVD.

Lifestyle schematics-
The type of people who we are aiming are trailer at the stereotypical teenager. No stereotypes with teenagers because most like horror films. The reason for teenagers and young adults are they are the people who have the most disposable income and are more likely to be the people who go to cinema or are willing to buy the DVD.

Uses and Gratifications -
Within our trailer we have a bazaar realism and juxtaposition, how the mother has two role - she is a house wide and how this is linked to a horror film. The audience are lulled into a false sense of security and feel they can relate back to it with the family situation. The audience will be getting a horror film with a twist because it starts off as a normal film with a happy family - there is no sign of horror in the beginning section.

With our trailer we have tried to be quite subtle with our horror. The reason for this is so that it can go on TV more, before watershed and in prime time TV. This means we will be able to get a bigger audience as more people will be able to see it. Some people may say there isn't enough horror in it, but our reason for doing so justifies this out.
This isn't a normal convention for horror however I feel it would work.